Wednesday, February 6, 2008

Reading Banner Ads Only for the Articles

I've spent a good long time studying this ad very carefully trying to understand what it means for the relations between believers and unbelievers (different pricing schemes for Christians and non-Christians?), the relations between the sexes, the phenomenon of niche dating sites, the methods of online marketing, evolutionary psychology, the theology of using crosses as bullet points on an unordered list, and last but not least, the way a woman has to stand at profile in a mirror to assess the fit and flatter of a new bra. And regarding the cultural associations of the color white, cf. "The Whiteness of the Whale" from Moby Dick:

[Y]et for all these accumulated associations, with whatever is sweet, and honorable, and sublime, there yet lurks an elusive something in the innermost idea of this hue, which strikes more of panic to the soul than that redness which affrights in blood. This elusive quality it is, which causes the thought of whiteness, when divorced from more kindly associations, and coupled with any object terrible in itself, to heighten that terror to the furthest bounds. Witness the white bear of the poles, and the white shark of the tropics; what but their smooth, flaky whiteness makes them the transcendent horrors they are? That ghastly whiteness it is which imparts such an abhorrent mildness, even more loathsome than terrific, to the dumb gloating of their aspect. So that not the fierce-fanged tiger in his heraldic coat can so stagger courage as the white-shrouded bear or shark.
There's a lot to meditate on here.

(via)

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