Tuesday, July 1, 2008

Wal*Mart*

Wal-Mart has a new logo for some reason. One would think that with escalating fuel prices driving up Wal-Mart's costs for shipping crap from Asian sweat shops to its US stores, now would be a bad time to impose a new color scheme and "branding" effort.

But it looks nice, doesn't it? Well, no. But it's a softer, greener, tealer, perhaps periwinkler shade of blue than before, set beside a curious yellow graphic that might be a star, a sunburst, an asterisk, an explosion, an operator in a regular expression, or that symbol that used to represent George Bush in Doonesbury.

But the news isn't all good. The dash between wal and mart is suddenly conspicuously missing, so now we get to spend the next decade as a civilization trying to figure out how to spell and pronounce the name of this retailer. The ambiguity is reproduced in the fact that both wal-mart.com and walmart.com are valid domain names that resolve to the same gigantic discount retailer.

Sigh.

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