Thursday, July 31, 2008

The Warp and Weft of the McCain Campaign

John McCain's approach to winning the White House is embodied in his recent ads and media appearances, which cast miscellaneous aspersions at Barack Obama -- that he's to blame for gas prices, that he wants to "lose" in Iraq, and most recently, that he didn't want to visit injured US troops during his recent trip to Europe:

This ad asserts a McCain campaign talking-point that Obama wouldn’t make time for wounded troops unless cameras were allowed to follow him, but did make time to work out at a gym. This, of course, is a lie. It’s a blatant lie. Steve Schmidt, a disciple of Karl Rove’s who worked on George W. Bush’s 2004 ad/communications effort, though, is playing the Rovian playbook that says that it doesn’t matter if it’s true as long as your target audience (non-college educated white working class voters) won’t bother to find out the actual truth, and believe that it “sounds like it might be true.”
Lie, lie, lie. Repeat, repeat, repeat. Attack without regard for the truth.

And yet McCain uses the word "honor" frequently, and he pledged not so long ago to run a respectful, substantive campaign. Those are just more lies to add to the pile.

The Rovian approach will continue to be used until it is shown to fail.

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