Wednesday, December 24, 2008

The Soup That Eats Like a Gay

The American Family Association (AFA) is upset that homosexuals are receiving advertisements for soup that don't explicitly condemn their lives:

Campbell Soup bought two 2-page ads in the December and January issues of The Advocate, the nation's largest homosexual magazine ...

Randy Sharp, AFA's director of special projects, says concerned consumers should contact company officials and ask them to stop endorsing homosexuality.

"When you specifically target a homosexual magazine, then your company is basically endorsing these activities; you're endorsing the lifestyle," claims Sharp. "And in one ad, which...clearly shows two lesbians who say they are married, who say they have a son together, ...the Campbell Soup Company is saying 'we approve of homosexual marriage.' There is no question whatsoever of what the intentions of the company are."
While the image of Campbell's Soup Cans is notoriously open to interpretation, maybe the act of presenting them to a group of people does evince an endorsement of those people above and beyond an acknowledgement that you consider them capable of buying your product. If the Campbell Soup Company placed ads in white supremacist magazines or jihadist magazines or Mini-Truckin', I'd probably say it implies that Campbell Soup Company sees nothing objectionable about white supremacists or jihadists or idiotic teenagers.

It's also possible that Campbell Soup Company is acknowledging that being gay is as volitional as being, say, red-haired or left-handed or over six feet tall.

Either way, I salute Campbell Soup Company for counting gay people as full-fledged members of the human community, and in the spirit of the holidays, I remind the American Family Association that it should take its bigotry and fuck off. Almost soon enough, its members and spokespersons will come to regret the anti-gay garbage it propagates today. Almost.

(via Ed Brayton)

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