Monday, October 5, 2009

Apparently, I Am The Media

I think they're talking about me, though it seems self-preening and absurd to say so:

The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.

It is the first time ... the rules have covered bloggers ... the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest ... Penalties include up to $11,000 in fines per violation.

The rules take effect Dec. 1.
Since the FTC declined to specify the manner of disclosure, I will specify how it will occur on this precious, precious blog: if anyone gives me anything in exchange for reviewing it, you'll know because I will mention a specific product, service, or instantiation of 'content' (book, movie, recording, periodical, DVD, CD, etc.), and will proceed to say a number of thinly-defensible, barely-comprehensible, highly-contestable, lightly-researched things about it. A few of the claims will make no sense at all, and some will contradict others. More than a few will bear the hallmarks of an unfinished thought, and may even appear in the form of an incomplete sentence. Spelling, punctuation, subject-verb agreement, and the manifestation of common decency will be hit-or-miss.

A blogger has certain responsibilities.

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