Saturday, November 21, 2009

They Complete Each Other

The Mentos ads alluded to here always did seem to lack something. I always assumed it was a reason to exist or a non-annoying characteristic, but no, this send-up makes clear that what they were missing was a blast of full facial Jesus.

Which is to say: having reached their optimum, having maxed out, having reached their natural zenith, the Mentos advertising can cease forevermore.

The same goes from the other side. Even in its sunniest presentations, Christianity had always seemed weighed down, anchored to an unnerving focus on death -- how to prepare for it, what comes after it, its inevitability, Jesus's particular experience of it, its failsafe program to elude it too often resolving to a preoccupation with it. And don't even get me started on the cannibalism.

No more! The flash of Mentos's (artificial) color and (chalky) flavor fills in all the gaps left by that unremitting bleakness. Here, a beaming Jesus is offering some brightly colored, sugared chalk, which is not much, but it's a considerable improvement over a chunk of his own flesh.

They each had a good run.

(via The ZehnKatzen Times)

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